Profit of Color is a premium professional coloring system available in permanent and demi-permanent shades. Developed with Chroma Fusion pigments, it allows color molecules to penetrate deeply into the hair cortex, creating intense, luminous, and uniform results with excellent durability. Its Force Field technology combines conditioning and protective ingredients that help strengthen the hair fiber, preserve color brilliance, and improve comfort during the coloring service. The formula also supports softness, manageability, and shine, allowing professionals to create natural shades, fashion colors, tonal corrections, and personalized color effects.

Alpha-Bisabolol: A conditioning ingredient with soothing properties that helps protect the scalp and improve comfort during the coloring process. Linseed Oil: Rich in fatty acids and triglycerides that help nourish, moisturize, and enhance hair shine. Pomegranate Extract: A source of polyphenols and antioxidants that helps protect the hair against oxidative stress. Chroma Fusion Pigments: Advanced colorants designed to penetrate the cortex and deliver vibrant, intense, and long-lasting color. Sleek Complex: A conditioning complex that improves softness, lubrication, detangling, and manageability. UV Protection Technology: Helps protect the hair and preserve color against damage caused by sun exposure.

Diagnose the Hair: Evaluate the natural base, existing artificial color, percentage of grey hair, porosity, condition, and desired result. Select the Shade: Choose the appropriate Profit of Color shade or personalized shade combination using the official color chart. Perform Safety Tests: Complete an allergy alert test and a strand test according to the product instructions before the full application. Prepare the Mixture: Wearing protective gloves, mix Profit of Color with the appropriate Profit of Color OXI Cream. Follow the official mixing ratio indicated for the selected shade and service. Apply: Distribute the mixture evenly according to the chosen technique—full-head application, root retouch, tonal correction, grey coverage, or demi-permanent toning. Process: Allow the color to develop for the time specified in the official technical guide. Processing time may vary according to the shade, developer strength, hair condition, and desired result. Emulsify: At the end of the processing time, add a small amount of water and gently massage the hair to emulsify the color. Rinse: Rinse thoroughly until the water runs clear. Post-Color Care: Cleanse and condition the hair with suitable post-color products to restore softness, balance the fiber, and support longer-lasting color. Finish: Dry and style as desired, then evaluate the final tone, coverage, shine, and hair condition.