Prime Professional is a Brazilian professional haircare brand created for salons, hairstylists and beauty professionals. The brand combines cosmetic science, Brazilian biodiversity and salon-focused performance to deliver professional solutions for treatment, transformation, color, smoothing and maintenance.

Yes. Prime Professional has a European presence and works to support professional markets with product availability, local structure and commercial opportunities for distributors, salons and beauty professionals.

At the moment, this website works mainly as a professional catalogue and brand platform. Products are presented for information, education and distribution purposes. For purchase options, availability or commercial requests, please contact our team or your local distributor.

If you are interested in representing Prime Professional in your market, you can contact our team through the website. We will review your market, business profile and distribution potential to understand how we can build a partnership.

Prime Professional aims to support distributors with product information, brand materials, professional education, technical guidance and market-focused communication. Our goal is to help partners introduce and grow the brand with confidence in their local market.

Many Prime Professional lines are developed specifically for salon and professional use. Some homecare products are designed to maintain salon results at home. Always follow the product instructions and, when needed, consult a qualified professional.

Bio Tanix is one of Prime Professional’s signature lines, developed for professional hair discipline, frizz control, smoothness, shine and salon transformation results. It is one of the key lines within the Prime portfolio and a strong reference for Brazilian professional haircare expertise.

You can use the Verify section of the website to check product authenticity when available. This helps protect professionals and clients by supporting safer and more reliable product identification.