For over a decade, Prime Pro Extreme has been redefining professional hair care through advanced technology, precision science, and the richness of Brazilian biodiversity. Founded by Vitor Visat, a hair industry professional with over 20 years of experience, the brand was built on one belief: high performance and healthy hair should go together. Headquartered in Brazil, with its own laboratory, factory, and distribution structure, Prime Pro Extreme controls every stage of development to ensure consistent, salon-grade results. Today, the brand is present in over 50 countries, with distribution centers in Portugal, Dubai, Spain, and Iran, and a growing network of salons, educators, and partners worldwide. Through the Prime Professional Beauty Academy, with units in Porto, Barcelona, Dubai, and Brazil, the brand also invests in education, helping professionals grow their skills and their business. Prime Pro Extreme. Performance with purpose. Science with soul.