Privacy Policy

Last updated: [22/06/2026]

1. Who We Are

This website is operated by Prime Professional / Prime Pro Extreme Unipessoal.

Our website address is: primeprofessional.eu.

Prime Professional is a professional haircare brand platform created to present our products, professional lines, education initiatives, distribution opportunities and business contact channels in Europe.

For privacy-related questions, you may contact us through the contact form available on this website or by using the official contact details displayed on our website.

2. What Personal Data We Collect

We may collect personal data when you interact with our website, including when you:

• Fill in a contact form;
• Request information about products, distribution or business partnerships;
• Contact us about Academy, education or training opportunities;
• Subscribe to our newsletter;
• Use links to contact us through WhatsApp, email or other communication channels;
• Browse the website and interact with embedded content, analytics tools or cookies.

Depending on the interaction, the data collected may include:

• Name;
• Email address;
• Phone number;
• Company or salon name;
• Country or market of interest;
• Professional profile or business type;
• Message content;
• Newsletter subscription preferences;
• Technical data such as IP address, browser type, device information, pages visited and interaction data.

We do not currently process online purchases or direct payment transactions through this website. If this changes in the future, this Privacy Policy should be updated accordingly.

3. Contact Forms and Business Requests

When you submit a form on our website, we collect the information you provide so that our team can respond to your request.

This may include requests related to:

• Product information;
• Distribution opportunities;
• Academy and professional education;
• Salon partnerships;
• General business enquiries;
• Verification or support requests.

We use this information only to review, respond to and manage your request, and to continue communication when relevant.

4. Newsletter

If you subscribe to our newsletter, we collect your email address and, when provided, your name or preferences.

We use this data to send Prime Professional updates, product launches, Academy news, professional haircare insights and brand communications.

You can unsubscribe from the newsletter at any time by using the unsubscribe link in the email or by contacting us.

5. WhatsApp and External Contact Links

Our website may include links that allow visitors to contact Prime Professional through WhatsApp or other external platforms.

When you click these links, you may be redirected to a third-party platform. Your use of that platform is subject to its own privacy policy and terms. We recommend reviewing the privacy information of any external service before sharing personal data.

6. Hair Quiz and External Tools

Our website may include links to tools such as a professional hair diagnosis quiz or other interactive experiences.

If these tools are hosted by third-party platforms or external systems, they may collect and process information according to their own privacy practices. Where relevant, Prime Professional may use submitted information to provide recommendations, support or follow-up communication related to products, professional needs or business interest.

7. Cookies

Our website may use cookies and similar technologies to improve functionality, understand website performance and support a better browsing experience.

Cookies may be used for:

• Essential website functionality;
• Remembering preferences;
• Website analytics;
• Security and spam prevention;
• Embedded content or third-party services;
• Newsletter, forms or marketing integrations, where applicable.

You may manage or disable cookies through your browser settings. Some parts of the website may not function properly if certain cookies are disabled.

8. Analytics and Technical Data

We may collect technical and usage data to understand how visitors use the website and to improve performance, content and user experience.

This may include:

• IP address;
• Browser and device type;
• Pages visited;
• Time spent on the website;
• Referring pages;
• General location based on IP address;
• Interaction with website elements.

This data is generally used in aggregated or statistical form whenever possible.

9. Comments

Our website is not primarily designed as a public commenting platform.

If comments are enabled on blog posts or other areas of the website, we may collect the data shown in the comment form, as well as the visitor’s IP address and browser user agent string to help detect spam and protect the website.

If a Gravatar service is used, an anonymized string created from your email address may be provided to the Gravatar service to check whether you use it. After approval of a comment, your profile picture may be visible to the public in the context of your comment.

10. Media Uploads

Most visitors are not expected to upload media files to this website.

If any upload functionality is made available, users should avoid uploading images with embedded location data, such as EXIF GPS information. Visitors to the website may be able to download and extract location data from uploaded images.

11. Embedded Content from Other Websites

Pages on this website may include embedded content such as videos, maps, images, posts, articles or external tools.

Embedded content from other websites behaves in the same way as if the visitor had visited the external website directly.

These external websites may collect data about you, use cookies, include additional third-party tracking and monitor your interaction with the embedded content, especially if you have an account and are logged in to that external service.

Examples may include video platforms, map services, social media platforms, quiz tools or other embedded services.

12. Who We Share Your Data With

We do not sell your personal data.

We may share personal data only when necessary to operate the website, respond to requests or support business processes. This may include:

• Website hosting providers;
• Email and newsletter platforms;
• Form management tools;
• Analytics services;
• Security or spam protection services;
• Internal Prime Professional teams;
• Official distributors or business partners when necessary to respond to a market-specific request;
• Legal, regulatory or administrative authorities when required by law.

13. International Data Transfers

Some service providers or platforms used by the website may process data outside the European Economic Area.

When this happens, we aim to work with providers that use appropriate safeguards for international data transfers, according to applicable data protection rules.

14. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

Typical retention periods may include:

• Contact and business enquiries: kept for as long as needed to manage the request and follow-up communication;
• Distributor or partnership requests: kept for the duration of evaluation and business relationship discussions;
• Newsletter data: kept until you unsubscribe or request deletion;
• Technical and analytics data: kept according to the settings of the analytics or security tools used;
• Legal or administrative records: kept as required by applicable law.

If comments are enabled, comments and their metadata may be retained to recognize and approve follow-up comments automatically and to prevent spam.

15. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of your personal data;
• Request restriction of processing;
• Object to certain types of processing;
• Withdraw consent, where processing is based on consent;
• Request data portability, where applicable;
• Lodge a complaint with a data protection authority.

To exercise your rights, please contact us using the contact details available on this website.

16. Security

We take reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.

However, no website or online transmission is completely secure. Visitors should avoid sending highly sensitive information through general contact forms unless specifically requested through a secure channel.

17. Children’s Privacy

This website is intended for professionals, businesses, salons, distributors and adult visitors interested in professional haircare.

We do not knowingly collect personal data from children.

18. Links to Other Websites

Our website may contain links to external websites, platforms or social media pages.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policies of any external websites you visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal requirements or business operations.

The updated version will be published on this page with a revised “Last updated” date.